Everything Technology Marketing

JUNE 22, 2010

Here is another interesting result from the B2B social media survey. Take a look the chart below to see the popularity of various social media metrics for measuring activity, followership, engagement, leads, and sales results (click chart to enlarge | n = 210).

Social Media 100

Social Media Customer Surveys Peer-to-peer Media 100

Everything Technology Marketing

DECEMBER 7, 2009

Here is a recent survey report on B2B technology marketing collateral trends from Eccolo Media that you may find interesting: “ Eccolo Media 2009 B2B Technology Collateral Survey Report ”. Key findings in the report: • White papers – especially those that are long on expert content and light on sales jargon – continue to be the No.

Trends 100

Trends Paper Customer Surveys B2B Sales 100

Everything Technology Marketing

MARCH 25, 2014

Here are the Top-5 Trends in Alliance Marketing (for more details download the report ): Revenue generation (87 percent), demand generation (72 percent) and joint sales engagement (66 percent) top the list of alliance marketing program goals. Thanks to everyone who participated in the survey.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Everything Technology Marketing

JANUARY 27, 2011

To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. After collecting and analyzing hundreds of your survey responses, here is the "ultimate" top-10 list: The Top-10 List of Marketing Books Crossing the Chasm (Geoffrey A.

Word of Mouth 100

Word of Mouth Emarketing Cross-Selling Funnel Advertising 100

Everything Technology Marketing

JANUARY 31, 2012

3 - Focus on lead quality In the past, it was difficult to gauge lead quality and lead gen's impact on sales pipeline, so in the absence of real quality indicators, more leads were considered better. This flood of leads overwhelmed sales and distracted from the selling part of the job. The benefits of segmentation are substantial.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

APRIL 14, 2010

Contrast this with your sales organization - typically the most measured and performance oriented part of the company. No wonder you get a culture clash between marketing, often focused on activities without clear link to the bottom line, and sales determined to make quota by selling product. MO is designed to address this issue.

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100

Everything Technology Marketing

JANUARY 1, 2011

It was difficult to tell lead quality and impact on sales pipeline, so in the absence of real quality indicators, more was considered better. This flood of leads overwhelmed sales and distracted from the selling part of their jobs. And marketing received the blame for creating poor leads and wasting valuable selling time.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Ranking 100