Only B2B

MARCH 23, 2022

Performing in-depth research, constructing ideal customer profiles (ICPs) and buyer personas (BPs), hand-picking leads, creating personalized content for a multichannel outreach, calling, emailing, tracking various KPIs, performing analysis, and finally starting all over again are all part of the B2B outbound lead generation process.

Sales Management 118

Sales Management B2B Sales Ideal Customer Profiles Top of Funnel 118

Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. Conduct user interviews or ask your sales team to record calls with clients. Listen to all the calls, gather insights, and then use those insights to research keywords. This is your go-to strategy.

Top of Funnel 119

Top of Funnel SEO B2B Paid Search Agency 119

SmartBug Media

JUNE 2, 2022

Whether you’re brand new to the vast world of email marketing or you simply want a refresher, this article includes a glossary of the top 35 email marketing terms you need to know! There are two types of bounces: soft bounces and hard bounces, which we will discuss later on in this email marketing glossary. Call to Action (CTA).

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97