Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. Top-of-the-funnel (TOFU) content can be useful to: Build your brand awareness. It works great when someone googles a TOFU keyword and then downloads your lead magnet. In the future, we also plan to move into TOFU content.

Top of Funnel 119

Top of Funnel SEO B2B Paid Search Agency 119

Rev

JUNE 25, 2019

Product guides, how-to articles, feature glossaries, and knowledge bases serve as valuable beyond the funnel support content that shows your audience you’re invested in their success. You need beyond the funnel content to build trust, set your customer up for success, and deliver on promises made in the courting stage (ToFu, MoFu, and BoFu).

Top of Funnel 114

Top of Funnel Marketing Funnels Paid Search Agency Content 114

Kevin Indig

FEBRUARY 27, 2023

Quant models vs. qualitative data I’ve yet to see a good attribution model for SEO for a company with a sales funnel. If you have a sales-driven funnel, you usually go after larger but fewer deals. Sales-driven companies deal with a lot of noise in SEO. How long is the average sales cycle for a $100K product?

Multi-Touch Attribution 65

Multi-Touch Attribution SEO Lead Ranking Top of Funnel 65

PathFactory

AUGUST 28, 2022

If your prospects and customers aren’t reading your sales or marketing content, how will that affect your content marketing ROI and your ability to educate and inform buyers? Compile an inventory of your sales and marketing content and plan what will go into your marketing content library. How to build a marketing content library.

Top of Funnel 52

Top of Funnel Ad Building Digital Marketing Funnels Enterprise Management 52

PureB2B

SEPTEMBER 11, 2016

The marketing field is always evolving and to succeed, every marketing professional needs to keep up with the latest in industry trends, including its ever-expanding glossary of jargon. Here are some of the terms every sales and marketing professional needs to know: A/B Testing. ToFu, MoFu, Bofu. Cold Calling. Cross-Selling.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

The marketing field is always evolving and to succeed, every marketing professional needs to keep up with the latest in industry trends, including its ever-expanding glossary. Here are some of the terms every sales and marketing professional needs to know: A/B Testing. ToFu, MoFu, Bofu. Cold Calling. Cross-Selling.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. A/B Testing.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28