Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. Conduct user interviews or ask your sales team to record calls with clients. But it was all TOFU content, turning our website into a sales glossary and job description templates. This is your go-to strategy.

Top of Funnel 119

Top of Funnel SEO B2B Paid Search Agency 119

Rev

JUNE 25, 2019

Product guides, how-to articles, feature glossaries, and knowledge bases serve as valuable beyond the funnel support content that shows your audience you’re invested in their success. You need beyond the funnel content to build trust, set your customer up for success, and deliver on promises made in the courting stage (ToFu, MoFu, and BoFu).

Top of Funnel 114

Top of Funnel Marketing Funnels Paid Search Agency Content 114

PathFactory

AUGUST 28, 2022

If your prospects and customers aren’t reading your sales or marketing content, how will that affect your content marketing ROI and your ability to educate and inform buyers? Compile an inventory of your sales and marketing content and plan what will go into your marketing content library. How to build a marketing content library.

Top of Funnel 52

Top of Funnel Ad Building Digital Marketing Funnels Enterprise Management 52

PureB2B

SEPTEMBER 11, 2016

The marketing field is always evolving and to succeed, every marketing professional needs to keep up with the latest in industry trends, including its ever-expanding glossary of jargon. Here are some of the terms every sales and marketing professional needs to know: A/B Testing. ToFu, MoFu, Bofu. Cold Calling. Cross-Selling.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

The marketing field is always evolving and to succeed, every marketing professional needs to keep up with the latest in industry trends, including its ever-expanding glossary. Here are some of the terms every sales and marketing professional needs to know: A/B Testing. ToFu, MoFu, Bofu. Cold Calling. Cross-Selling.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. A/B Testing.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

NOVEMBER 12, 2014

Sales and marketing teams are both responsible for the growth and revenue side of the business -- and yet, many of them still tend to operate like two opposing teams. The goal of "smarketing" is to help bring sales and marketing together as one team, which involves constant, effective communication. "Always Be Closing."

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28