Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. You can’t win traffic and top positions by using only the BOFU content. But first, we want to prepare all the BOFU content related to our niche.

Top of Funnel 119

Top of Funnel SEO B2B Paid Search Agency 119

Rev

JUNE 25, 2019

Product guides, how-to articles, feature glossaries, and knowledge bases serve as valuable beyond the funnel support content that shows your audience you’re invested in their success. You need beyond the funnel content to build trust, set your customer up for success, and deliver on promises made in the courting stage (ToFu, MoFu, and BoFu).

Top of Funnel 114

Top of Funnel Marketing Funnels Paid Search Agency Content 114

PathFactory

AUGUST 28, 2022

If your prospects and customers aren’t reading your sales or marketing content, how will that affect your content marketing ROI and your ability to educate and inform buyers? Compile an inventory of your sales and marketing content and plan what will go into your marketing content library. How to build a marketing content library.

Top of Funnel 52

Top of Funnel Ad Building Digital Marketing Funnels Enterprise Management 52

PureB2B

SEPTEMBER 11, 2016

The marketing field is always evolving and to succeed, every marketing professional needs to keep up with the latest in industry trends, including its ever-expanding glossary of jargon. Here are some of the terms every sales and marketing professional needs to know: A/B Testing. ToFu, MoFu, Bofu. Cold Calling. Cross-Selling.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

The marketing field is always evolving and to succeed, every marketing professional needs to keep up with the latest in industry trends, including its ever-expanding glossary. Here are some of the terms every sales and marketing professional needs to know: A/B Testing. ToFu, MoFu, Bofu. Cold Calling. Cross-Selling.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Hubspot

NOVEMBER 12, 2014

Sales and marketing teams are both responsible for the growth and revenue side of the business -- and yet, many of them still tend to operate like two opposing teams. The goal of "smarketing" is to help bring sales and marketing together as one team, which involves constant, effective communication. "Always Be Closing."

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28

Single Grain

FEBRUARY 10, 2020

Bookmark this handy list of content marketing glossary of terms, refer to it before you send off that Slack message, and soon you'll be talking like a pro! According to Google, an attribution model is the set of rules that determines how the credit for sales and conversions is assigned to touchpoints in conversion paths.

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130