Salesforce Marketing Cloud

DECEMBER 19, 2023

Generative artificial intelligence might be the only thing that’s had a bigger year than Taylor Swift. Of course, the impact of artificial intelligence (AI) extended far beyond the realm of pop culture. In the enterprise world, generative AI has shaken up fields from marketing and sales to service and ecommerce.

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115

Salesforce Marketing Cloud

JUNE 28, 2023

Let’s be real, the sales pitch has evolved. Our latest State of Sales Report shows 81% of sales reps say buyers increasingly conduct research before they reach out. That means your sales pitch is likely to be a prospect’s first interaction with your company — so make it count.

Tips 98

Tips Lead Scoring Lead Ranking Customer Satisfaction 98

Act-On

FEBRUARY 26, 2024

That’s why we created this glossary of digital advertising terms to help newcomers learn the lay of the land. The law grants California residents the right to know what personal information is being collected, the right to request its deletion, and the right to opt-out of the sale of their personal information. What is a Cookie?

Paid Content 218

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 218

Hubspot

FEBRUARY 11, 2020

According to Gartner, 80% of technology will be built on an AI foundation by 2021. As AI becomes more prominent across industries, it's also impacting marketers in subtle ways that might not be obvious to them yet. At that Marketing AI Institute , we track more than 1,500 AI companies with combined funding of more than $6 billion.

Marketing AI 101

Marketing AI Paid Search Agency Case Studies Marketing & Strategy 101