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Building a ROMI Calculator

Online Marketing Institute

Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation.

ROMI 40
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Top 10 Email Marketing Tools & Why You Need Them

Valasys

Almost all of them provide free trials, a wide array of email templates, social media integrations & email scheduling. In a fiercely competitive B2B world, marketers need to optimize their returns on marketing investment (ROMI) & using the best email marketing tools can help the marketers achieve their desired results.

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Road Map to Success: Monitoring and Measuring Your Content’s Performance

Content Marketing Institute

A content review template , like the sample below, tracks relevant social media conversations and documents any analysis you extract from listening activities. Use the spreadsheet template below to keep an eye on your goals, KPIs, and the metrics you are tracking in your evaluations. Click to enlarge.

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Investing in Marketing: Calculate ROI before you Leap

Online Marketing Institute

Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). Today, 3 factors are driving organizations large and small to focus on ROMI: The recent economic downturn, tight budgets, and the added emphasis on cost accountability. Especially for new ventures.

ROMI 40
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How to Define & Measure Social KPIs – Part 4

Valasys

Social Media KPI reporting template such as the one by Hootsuite can be used by marketers for reporting & optimizing their Social Media KPIs. However, how to set the Social Media KPIs, remains the question that bothers the marketers.

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How to Define & Measure Social Media KPIs Part V

Valasys

Defining the social media KPIs for YouTube & preparing a social media KPI report template for the same, are tactics based on defining & establishing highly successful social media video strategies. Wrapping It Up. A YouTube KPI is used to evaluate video content performance on social media channels.

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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

The ABM-ers can analyze minute details such as whether their prospects click through their links or not & can build customized templates for each account. It can be used across a consolidated multi-channel marketing strategy to gain the maximum return on the marketing investment (ROMI).