Content Standard

OCTOBER 22, 2015

In the past year, one-quarter of marketers increased their content budgets by 30 percent or more, according to a new study by Forrester. But that type of ROI is harder to sell to money-minded management. Take Val Swisher’s advice, founder and CEO of Content Rules: “The only way to sell anything to management is through ROI.

Trust Marketing 40

Trust Marketing Buy VALS Content Marketing 40

Hubspot

MARCH 17, 2015

You’ve read all the books, you’ve listened to all the top influencer podcasts, and you’ve analyzed case study upon case study. We talked with Val and she walked us through three tips for creating internal buy-in. As Val put it, “This is where marketing is headed in terms of creating awareness.” 1) Communicate Openly.

VALS 28

VALS Education Inbound Marketing Buy 28

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Convince & Convert

AUGUST 25, 2010

link] [link] Val White Altesman Oh no! Maybe an invite to an after school study hall – caffeine experience optional. " [link] #LBS” [link] Mark Schaefer They get content => Is Starbucks the Most Dangerous Competitor to Facebook? Now I'll NEVER find a seat at @Starbucks. link] [link] Lindsay Abbott yikes.

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144