Remove Response Rate Remove SIC Remove Social Networks Remove Traffic
article thumbnail

Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

” Khoros acknowledges that “80% of leads sourced through social media for B2B marketers come from LinkedIn,” but contends “Although the use of Twitter is down 8% since 2014,7 it still ranks second in the list of top social media platforms. .” Image credit: Akshar Dave on Unsplash. On the Other Hand.

article thumbnail

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. Go beyond the high-level demographics of SIC/NAICS codes and company size. According to SirrusDecisions research, the B2B buyer receives 20.3 email campaigns per week, up from 15.4

article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. Among other stuff.