Building Agility Throughout Your Martech Stack
Full Circle Insights
APRIL 15, 2021
A single source of truth is a must, and since the CRM is the de facto revenue record system at most B2B companies, it makes sense to house martech data inside the CRM. A single source of truth is a must, and since the CRM is the de facto revenue record system at most B2B companies, it makes sense to house martech data inside the CRM.
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