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New to Agile Marketing? Here’s a Glossary of the Key Terms

Marketing Insider Group

As the name suggests, this term defines a practice that determines the loss of resources that generates due to a delay. In Agile marketing, an example could be that the SLA for a new blog article creation is three business days. In Agile, “cadence” refers to the number of days or weeks in a sprint or a release.

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Marketing Automation vs Sales Automation

Oktopost

Social Media Post Schedulers , Analytics, Brand Watchers. Websites, Blogging Tools, Analytics, SEO Tools. Value for Money – Besides the time that is being saved, marketing departments can also save money and resources. Gone are the days of manually performing all these tedious administrative actions. Web Analytics.

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9 Proven Tips to Close More B2B Sales

SalesIntel

The days when a salesperson was in charge of the buying process are long gone. Create a Sales Sequence. Sales sequencing is a great way to take the guesswork out of the sales process and let your SDRs know precisely what to do next to move a prospect forward. Make dynamic data your top priority instead.

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How to Create Targeted Content for Every Stage of Your Marketing Automation Funnel

ClearVoice

We automate so many things in our life — online grocery shopping, scheduling a monthly cleaning lady, monthly credit card auto payments and so much more — why not do it on a professional platform? These are emails scheduled to go out on a regular basis. But without a foundational understanding of it, marketing automation is useless.

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10 Types of Email Marketing Campaigns You Should Use

ClearVoice

An email marketing campaign is a sequence of emails (or a single email) carefully planned to accomplish a marketing goal. Some email marketing campaigns are scheduled to drip-feed automatically, while some email campaigns are sent manually. Welcome emails can also include videos, infographics, and downloadable resources.

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Lead Nurturing: The Definitive Guide (2019)

Albacross

If they’re simply looking at your blog content, then they might still be in the information-gathering stage. Create An Email Sequence. Creating an email sequence that delivers results can seem like a daunting task, especially if you don’t have prior experience and don’t know where to get started.