Full Circle Insights

JANUARY 26, 2021

A recent Twilio report called the pandemic the “digital accelerant of the decade,” noting that COVID-19 sped up digital transformation worldwide by the equivalent of six years. If you’re ready for your own Agile approach to mature, here are some tips that can help. It all makes sense in a disrupted economy.

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Full Circle Insights

FEBRUARY 8, 2021

Digital transformation has been a trending topic in the business world for several years, but out of necessity, efforts to upgrade digital capabilities accelerated sharply in 2020. CMOs use that same infrastructure to gather data and reach out to customers. Originally published on Marketing Tech News. By Bonnie Crater .

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Full Circle Insights

JANUARY 27, 2021

This was true in the B2B and B2C space: The pandemic may have fast-forwarded digital transformation roadmaps by up to six years. That’s why it’s so important that CMOs and CIOs work together closely moving into 2021. Originally posted to Martech Zone. Digital transformation accelerated in 2020 because it had to. Infosys Survey.

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Full Circle Insights

NOVEMBER 25, 2020

Larry Ellison taught us all how to be marketers and I got the chance over the years to serve as CMO and VP of Marketing for many Silicon Valley software companies. Larry Ellison taught us all how to be marketers and I got the chance over the years to serve as CMO and VP of Marketing for many Silicon Valley software companies.

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Full Circle Insights

JULY 12, 2021

Full Circle also rolled out Journey Explorer for Digital Source Tracker in May 2021 , providing a new feature that gives marketers a visual insight into the customer journey. That makes measuring performance in real time even more critical.” SAN MATEO, Calif. , June 29, 2021 /PRNewswire/ — Full Circle Insights®, Inc.,

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Full Circle Insights

MAY 10, 2021

Unique Visualization Feature Maps Out Digital and Non-Digital Touchpoints Across Sources and Over Time, Showing Prospect Opportunities from Creation to Close. Digital Explorer maps out prospect touchpoints over time, via digital and non-digital sources, illuminating the customer journey from opportunity creation to closed deals.

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Full Circle Insights

AUGUST 21, 2020

To optimize budgets and processes, you need click-to-close analytics — attribution data that measures how campaign touches influence sales from the first click as well as funnel metrics that allow you to track volume, velocity and conversion rates. That’s important, especially in uncertain times when budgets are tight. Who Is in the Room?

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Full Circle Insights

DECEMBER 15, 2020

The ability to accurately attribute revenue to campaigns is also critical. Using attribution models, you can figure out which campaigns contributed to deals, which allows you to find out which campaigns and messages generated the highest ROI. What are the qualities of great B2B lead management? It’s an important question.

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Full Circle Insights

MARCH 23, 2021

Every year brings more and more digital advertising options to spread your company’s brand, products, and messaging. Looking at those leads that came in, you’ll see how many were qualified leads, and how many of those qualified leads became closed deals. Other critical factors affect this process. So let’s get technical.

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Full Circle Insights

MARCH 19, 2021

They are seeking out data for answers, and more marketers are adopting agile methodologies to increase resilience. This is a challenging time for marketing departments everywhere. The pandemic brought in-person events to a screeching halt, which was especially jarring for B2B teams that rely on tradeshows and conferences to generate leads.

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Full Circle Insights

AUGUST 21, 2020

For years, industry talk about the CMO role tended to focus on CMO’s shorter than average tenure in the C-suite when compared to peers. Fast-forward a year, and one of those brands (McDonald’s) decided they need a global CMO after all. Fast-forward a year, and one of those brands (McDonald’s) decided they need a global CMO after all.

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Full Circle Insights

JANUARY 13, 2021

SAN MATEO, Calif —January 12, 2021— Full Circle Insights®, Inc., maker of comprehensive sales and marketing performance measurement solutions, today announced its Digital Source Tracker was named a 2021 BIG Innovation Awards winner in the “Technology Product” category presented by the Business Intelligence Group. About Full Circle Insights.

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Full Circle Insights

APRIL 15, 2021

As more marketing teams embrace agile methods, marketing leaders are increasing their focus on measurement out of necessity. This can get complicated for marketing teams that have dozens of solutions in their martech stack, all of which produce their own metrics out of the box. The Measurement Sprint and the Martech Stack.

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Full Circle Insights

NOVEMBER 25, 2020

If everything works out just right, their efforts create a lead that sales can convert into revenue at the bottom of the funnel. So, another Valentine’s Day has come and gone, and your marketing team and salespeople are still trying to find the perfect match. We’re not talking about romance here. Is there a Cupid for that?

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Full Circle Insights

MAY 20, 2021

For more than a year now, the pandemic has turned business operations upside down in countless ways. Lead gen is one of the most challenging jobs in marketing, and B2B marketers had to figure out how to connect clicks to leads, pipeline, and revenue inside the CRM. But what happens when in-person events make a comeback?

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Full Circle Insights

APRIL 15, 2021

A close relationship between sales and marketing also enables the two teams to resolve any bottlenecks and improve processes to achieve greater efficiency in that way too. Back in the old days, disconnected data repositories were called “islands of information.” (I I always liked that visual.) Separate Activities Require Alignment.

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