Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers
Smashmouth Marketing
DECEMBER 30, 2008
Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work.
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