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B2B prospecting data just keeps getting better

Biznology

(Photo credit: Wikipedia). But new research indicates that B2B prospecting data is much more detailed these days and that it includes a plethora of variables to choose from: refining your targeting, for building predictive models, or picking your targets even more effectively. Technology usage “intensity” score, by product (HG Data).

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10 New Year’s Resolutions to Improve Customer Experience

Kapost

When I started researching this assignment, I found this great post from Gerry Murray on Scott Brinker’s MarTech blog. Many companies do a one-time data enrichment job, try a few vendors, get bad data, and quit. Test the inbound enrichment match rate against your vendor. The highest match rates I’ve found are from Clearbit.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. There’s a good background story about it on Wikipedia.). Companies like BearingPoint, HP, and Xerox are noted as the early adopters.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. There’s a good background story about it on Wikipedia.). Companies like BearingPoint, HP, and Xerox are noted as the early adopters.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. There’s a good background story about it on Wikipedia.). Companies like BearingPoint, HP, and Xerox are noted as the early adopters.