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17 ABM Stats That Will Make You Rethink Your 2021 Strategy

Rollworks

Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. But just like with other marketing concepts , there’s a lot of hype around the topic that makes people doubt its effectiveness. Marketing and Sales Alignment.

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Bridging the Gap Between Marketing and Sales: Don’t Be a Statistic

Adobe Experience Cloud Blog

To kick off the first of Marketo’s Customer Spotlight Series, Evan Whitenight, VP of Marketing at Reachforce, discusses the importance of Marketing and Sales alignment in his on-demand webinar, Bridging the Gap between Marketing and Sales. 90% of marketing deliverables are not used by sales.

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Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone

Adobe Experience Cloud Blog

Author: Graham Gallivan As we move towards the end of the dog days of summer, your marketing strategy shouldn’t cool down with the weather. Here are a few of the top B2B marketing reads you may have missed from our blog this year. the consumer marketing space where SEO competition is at its height).

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17 ABM Statistics that will make you rethink your 2018/2019 strategy

Rollworks

Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. But just like with other marketing concepts , there’s a lot of hype around the topic that makes people doubt its effectiveness. Marketing and Sales Alignment.

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Why Complete Marketing Automation is the only #Martech you Need. According to EmailMonday, “On average, 49% of companies are currently using marketing automation. ” Marketing automation has a really big team, not to mention a ton of advocates for its use and success. .” What is a Complete Marketing Suite?

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Why Complete Marketing Automation is the only #Martech you Need. According to EmailMonday, “On average, 49% of companies are currently using marketing automation. ” Marketing automation has a really big team, not to mention a ton of advocates for its use and success. .” What is a Complete Marketing Suite?

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Why Complete Marketing Automation is the only #Martech you Need. According to EmailMonday, “On average, 49% of companies are currently using marketing automation. ” Marketing automation has a really big team, not to mention a ton of advocates for its use and success. .” What is a Complete Marketing Suite?