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Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone

Adobe Experience Cloud Blog

AUGUST 19, 2016

Here are a few of the top B2B marketing reads you may have missed from our blog this year. Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. This all comes down to the math and two key stats.

Lead Ranking

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership

Bridging the Gap Between Marketing and Sales: Don’t Be a Statistic

Adobe Experience Cloud Blog

NOVEMBER 1, 2010

To kick off the first of Marketo’s Customer Spotlight Series, Evan Whitenight, VP of Marketing at Reachforce, discusses the importance of Marketing and Sales alignment in his on-demand webinar, Bridging the Gap between Marketing and Sales. Do these stats seem surprising to you? It takes approximately 7 months to ramp a new rep.

Statistics

Statistics Reachforce Deliverability B2B Sales

Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone

Bridging the Gap Between Marketing and Sales: Don’t Be a Statistic

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