Terminus

MARCH 15, 2017

The benefits of account-based marketing for small businesses include: The ROI of account-based marketing is clear and easy to measure. For example, if your small business is a web design company, you can analyze each target account’s website and create a brief report about flaws in the website that could be affecting their conversion rates.

Account Based Marketing 30

Account Based Marketing Small Business Marketing ABM Marketing & Strategy 30

The Point

JANUARY 6, 2014

If you don’t want to fight the political battle, let the PR team have their way and create a second, separate blog that’s less brand-centric and designed specifically to generate leads, subscribers, engagements, and ROI. is not a question to be asking in the creative process. What’s the offer going to be?” Use more infographics.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Content Standard

JANUARY 9, 2015

If so, read on to learn how you can pair your MAP knowledge with your content marketing strategy to get the most out of your creative assets. Email leads who downloaded a specific eBook or registered for a webinar a week after their designated activity. MAPs will also allow you to better calculate ROI for your social content.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Online Marketing Institute

JULY 31, 2009

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. We're exceptionally creative.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. Its parent company Adobe was founded in 1982.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117