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B2B prospecting data just keeps getting better

Biznology

(Photo credit: Wikipedia). Seven vendors participated, giving us a nice range of data sources, including both compiled lists and response lists. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Self-identifying keywords used on the company website (ALC).

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

There’s a good background story about it on Wikipedia.). Now, SMBs and mid-range companies with very limited business and technical resources can be enabled to target, assign, and manage hundreds of prospective accounts and customers. Companies like BearingPoint, HP, and Xerox are noted as the early adopters.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

There’s a good background story about it on Wikipedia.). Now, SMBs and mid-range companies with very limited business and technical resources can be enabled to target, assign, and manage hundreds of prospective accounts and customers. Companies like BearingPoint, HP, and Xerox are noted as the early adopters.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

There’s a good background story about it on Wikipedia.). Now, SMBs and mid-range companies with very limited business and technical resources can be enabled to target, assign, and manage hundreds of prospective accounts and customers. Companies like BearingPoint, HP, and Xerox are noted as the early adopters.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Wikipedia and a handful of open-source software developers were the pioneers. 28 Awesome B2B Social Media Statistics - Social Media B2B , August 4, 2010 Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. Here are some highlights from this excellent report: 1.