article thumbnail

B2B Lead Generation Blog: SWOT Team: Adding webinars to the marketing pool

markempa

« Seven lead generation tips | Main | Lead generation for the complex sale (book update) » SWOT Team: Adding webinars to the marketing pool I just heard that my comments on webinars were picked up by the SWOT Team , Hank Stroll and Meryl K. Evans, contributing writers for MarketingProfs.com. Just scroll down the page a bit.

SWOT 120
article thumbnail

Book Review: Marketing in the Round

Webbiquity

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Becoming a social business means change, which is never easy. This proliferation of literature acknowledges the changes social media brings to marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create a Promotional Plan (with Examples & Strategies)

Single Grain

Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? This might include advertising, direct marketing, sales promotion, public relations or digital marketing, among others.

article thumbnail

B2B Lead Generation Blog: Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork

markempa

Analyze competitive information, and develop a SWOT (strengths, weaknesses, opportunities, threats) Improve relevance of sales tools and marketing materials with sales input. Discuss common concerns raised by potential customers and how the sales team is addressing them and develop solutions together.

article thumbnail

How to Create a Promotional Plan for Your Business (with Template!)

Single Grain

Here’s what some of these activities might be: Public relations. Social media marketing. What’s extremely important is to make sure that you conduct some sort of situation analysis or SWOT analysis. Sales promotion. Online marketing. Advertising. Personal selling.

Template 136
article thumbnail

The Importance of Hiring an Integrated Marketing Agency

Stevens & Tate

Develop a public relations (PR) strategy to engage with your target audience across many channels. This process includes a thorough consultation, SWOT analysis, budget evaluation, marketing plan development and execution, communications strategy, and messaging approach. Develop a traditional outbound marketing strategy.

article thumbnail

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Measuring Outcomes in B2B Social Media – It’s Time to Start , May 9, 2010. Follow the Lead ( Gatekeeper Cold Calling Sales Social ). March 18, 2010.