SalesIntel

JUNE 28, 2022

This is not new, but in fact a growing trend. Your SDRs can utilize buyer intent data to quickly identify and reach ready-to-buy prospects. When given this information, SDRs can identify “in-market” prospects, decipher their purchase intent, and even see what topics they’re researching. Psychographic data.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. Psychographics: Interests, values, lifestyle, personality traits. One risk of data is losing sight of the real people behind the numbers.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Martech

SEPTEMBER 24, 2021

Some ABM tool vendors and their partners provide very specific types of business data, as well as broad-based business data, that can provide important insights into purchase intent. These data types include technographic and firmographic at the account level, and demographic and psychographic at the contact level.

Account Based Marketing 121

Account Based Marketing Enterprise Management Work Management Paid Content 121

Digilant

AUGUST 10, 2023

By monitoring the programmatic campaign’s real-time results, the brand was able to home in on specific audience segments and implement strategic retargeting that took into account hourly trends. They can target their ads based on a variety of data parameters, including demographics, psychographics, and behavior.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

By monitoring the programmatic campaign’s real-time results, the brand was able to home in on specific audience segments and implement strategic retargeting that took into account hourly trends. They can target their ads based on a variety of data parameters, including demographics, psychographics, and behavior.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Valasys

FEBRUARY 4, 2020

Do we need all the data in the world or just utilization of the correct data points will suffice to generate the most useful insights for B2B marketers, helping them to optimize the B2B personalization trends in 2020? Use Intent Data : Intent data helps marketers predict the purchase intent of their prospects, customers and website visitors.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Valasys

OCTOBER 11, 2019

Furthermore, the purchase intent dwindles significantly when a second decision-maker is involved in the buying process. The research also implies that when the group of decision-makers increases from 5 to 6 the likelihood of purchase can be as low as a dismal probability of just 30%. people on an average.

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40