psychographic work 
B2B Marketing Traction
APRIL 20, 2010
When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down. We starting profiling not only on demographics but also on psychographics. Meet Scott.
B2B Marketing Traction
FEBRUARY 5, 2016
What are their psychographics (lifestyle preferences, purchase habits, affinities, hobbies, etc.)? Because SEO was not planned in advance, there were major technical issues that seriously hampered SEO efforts, requiring additional time to perform costly re-work on the site for the business. Who are they? What colors do they like?
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B2B Marketing Traction
DECEMBER 16, 2010
Your current and future customers are on Facebook connected to millions of friends, family and work colleagues. The content and their profile information is full of keywords, psychographic and demographic information, making it possible to do very targeted advertising. Think about it. You can poll your connections on Facebook.
B2B Marketing Traction
MARCH 1, 2013
As a marketer, the concept of advertising on Facebook, where the platform has access to a treasure trove of demographic and psychographic information about its users, is like gold. Is it because (as I wondered recently) more people are working and can’t spend time on Facebook in their office? Don’t get me wrong.
B2B Marketing Traction
JANUARY 20, 2011
And, a lot of them work in business. If you do allow work colleagues to connect to your personal profile (and believe me, they will ask, because people want to connect to you and get to know you), Facebook’s privacy controls are some of the most intricate of any social network. But they’re there.
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