Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
Customer Experience Matrix
MARCH 16, 2016
to build personas by analyzing a sample of your existing customers. Mariana told me that while other vendors might find social profiles on less than 30% of the records on a B2B email list, it regularly finds data on 50% to 80%. The system then returns contact counts for Facebook, Twitter, and email. Pretty cool, I must say.
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