Everything Technology Marketing

JULY 6, 2013

The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video. More than 82 percent of B2B marketers are increasing their content production over the next 12 months.

Trends 100

Trends B2B Thought Leadership Content Marketing Thought Leadership 100

Everything Technology Marketing

JUNE 27, 2013

The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video. More than 82 percent of B2B marketers are increasing their content production over the next 12 months.

Marketing Report 100

Marketing Report B2B Marketing B2B Thought Leadership Content Marketing 100

Everything Technology Marketing

DECEMBER 7, 2009

Key findings in the report: • White papers – especially those that are long on expert content and light on sales jargon – continue to be the No. Video is on the rise in terms of frequency of use by technology purchasers – especially video that features customers speaking about real experience using a product or service.

Trends 100

Trends Paper Customer Surveys B2B Sales 100

Everything Technology Marketing

JANUARY 27, 2011

Stelzner ) | Product Strategy for High Technology Companies (Michael McGrath) | The Leaky Funnel (Hugh Macfarlane) | Word of Mouth Marketing (Andy Sernovitz) | Influencer Marketing (Brown and Hayes) | The Chasm Companion (Geoffrey A.

Word of Mouth 100

Word of Mouth Emarketing Cross-Selling Funnel Advertising 100

Everything Technology Marketing

APRIL 8, 2010

In the “old days”, the mainstream marketing approach was to interrupt and engage prospects, educate them on the vendors offering and move them through the sale cycle towards a transaction – a very vendor and product centric approach. Make sure your content is problem and solution focused and doesn’t only talk about your product.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

JANUARY 31, 2012

Segmentation is critical as vendors evolve from technology-focused business models to customer-needs driven product development, sales, marketing, and operations. The benefits of segmentation are substantial.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

NOVEMBER 14, 2009

These three elements will serve as the foundation for every subsequent market sales asset, such as product literature, public and analyst relations material, sales presentations and tools, website content, white papers, educational events, search engine key words and so on. It has been reviewed and approved.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100