Product Purchase SIC Verticals 
Vision Edge Marketing
FEBRUARY 25, 2020
He proposes that the purpose of Downstream Marketing is to motivate customers to adopt existing products and services. This is achieved by developing clear customer segments, analyzing how the customer uses the product or service, and determining the competitive advantage needed to acquire the customer. This is your penetration target.
ViewPoint
MAY 13, 2016
The company had a good product—better than the competition—yet it disappeared. The options—which encompass very different lead definitions—were to focus on: 200,000 contacts (name and title) in the right vertical—but with no email addresses. Plans to make a purchase decision in six months or less. Define what a lead is.
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Biznology
AUGUST 26, 2013
First, let’s look at the special characteristics of B2B databases, which differ from consumer information in several important ways: In consumer purchasing, the decision-maker and the buyer are usually the same person—a one-man (or, more likely, woman) show. SIC or NAICS. Purchase history. Purchase preferences.
Everything Technology Marketing
OCTOBER 10, 2010
The biggest segmentation error that people make is to start with the "who" or "what" and segmenting the market using criteria such as industry verticals, company size or geography and other dimensions because this data is easy to gather. A better segmentation strategy is to start with why companies purchase a solution.
SWZD
NOVEMBER 29, 2017
Demand units – not accounts – are usually the true targets that Marketing (and Product and Sales) should have in mind when thinking about buyers”, noted SiriusDecisions in their May release announcement. SiriusDecisions organizes the Demand Unit Waterfall in multiple vertical stages (see image). Start off on the right foot!
Online Marketing Institute
MAY 24, 2009
► April ( 5 ) Buying Cycle – Moving to Decision and Purchase Buying Cycle – Interest, Research & Consideration Buying Cycle – Sideline Goldmine The Buying Cycle Disconnect How do you define Customer Value? I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.)
markempa
SEPTEMBER 23, 2012
So, when you must purchase a list, I recommend that you do the following: 1. Industry vertical, including common keywords that identify the companies and Standard Industrial Classification (SIC) and North American Industrial Classification (NAICS). And, sometimes there simply isn’t enough time. Know whom you’re targeting.
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