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Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way

Customer Experience Matrix

If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. But Vocus doesn’t quite match the profile of standard marketing automation products. The product''s two most intriguing features draw on Vocus’ monitoring of social media and news outlets.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

Navy. • Paul Bove – Social Media Strategist/Web Developer at Air Force Public Affairs Agency. • Mike Boehmer – Senior Public Relations Specialist at Hamilton County Department of Job and Family Services. • Sonny Gill – Online Marketing and Social Media Strategist at DeVry University. of the Navy, Office of Information at U.S.

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Helping Clients Achieve Their ABM Goals: Meet Megan Anderson, VP of Customer Success

DemandBase

I focused on accounts like Salesforce.com, Adobe, and Microsoft, gleaning many insights from my experience of managing our customers and working directly with the Demandbase ABM Platform. I’ve seen and experienced firsthand immense change and innovation at Demandbase, and I’ve never been more excited about the team and the product we have.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. London, UK – [link]. New York, NY. San Francisco, CA · [link].

Twitter 100
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How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages

Hubspot

public relations can be a critical ingredient in your marketing mix. By way of example, you can read HubSpot co-founder Dharmesh Shah’s latest thoughts on business and technology by visiting onstartups.com or read our CMO Mike Volpe’s thoughts on sales and marketing alignment via a guest blog with Salesforce.com.

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30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

In her previous role at Monster as the VP of marketing, she lead B2B and B2C content marketing and public relation initiatives, which excelled her to become the digital marketing leader she is today. MarketingProfs’ Director of Product Strategy, Kerry O’Shea Gorgone, is a nationally acclaimed speaker, lawyer, and podcaster.

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Event Lead Management: What You Need To Know Before Your Next Live Event – Webinar Transcription

Lead Liaison

This is where you gonna have product demonstrations. Customer interaction can be huge at these B2C events if they’re public events. We have area of interest so we can decide “Hey are they looking at marketing sales, public relations and other…” Just an example from our Verticum. Pretty simple so far.