Marketing Interactions

NOVEMBER 2, 2021

The process of Q&A drives momentum based on addressing how context shifts with each new intake of relevant information that helps your buyers advance their thinking. At the end of every webinar you present. Structuring your content with questions will help you know just where they are in their buying process.

B2B 75

B2B B2B Sales Webinar Metrics Buy 75

Marketing Interactions

OCTOBER 15, 2021

Due to my interest in breaking down the silos that separate customer-facing teams, I’ve attended a few webinars focused on Revenue Operations (RevOps). 83% of a typical B2B purchase decision happens before a buyer engages with a vendor – therefore, marketing now owns impact across most of the buying process. Edelman/LinkedIn ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

NOVEMBER 29, 2021

And for all my clients selling complex solutions, that’s a process—and it can be a long one. B2B buyers want to drive their own process. Why not structure options to serve their needs as their context changes across their buying process? Get clarity on why to solve [X problem] in this short webinar on Thursday.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Marketing Interactions

JUNE 27, 2021

Creating content for specific stages of the buying process. It could be—with buyer personas built to uncover true insights about attitudes, perspectives, change management, and thought processes of the people who buy and use your products and solutions. It’s an involved process that begins with talking to people.

Buyer Personas 111

Buyer Personas B2B Ideal Customer Profiles Account Based Marketing 111

Marketing Interactions

AUGUST 15, 2021

B2B buyers consume at least 13 content assets during their buying process. If buyer engagement isn’t telling you enough to understand their intent and where they are in the process, perhaps it’s time to re-evaluate how leads becomes a marketing qualified leads. Downloads and Events (webinars). Or only register?

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

OCTOBER 24, 2021

If they speak at conferences or on webinars, record, transcribe and use their presentations as source information for content. Look across the three pillars of people, process, and technology. Take them for coffee (or book a 30-minute zoom with them) and chat about a topic while recording the conversation or taking notes.

B2B Marketing 100

B2B Marketing Content Marketing Planning B2B 100

Marketing Interactions

MAY 21, 2018

A content marketing strategy is a documented process for using content to achieve a business goal. Ask yourself: Are potential or current customers asking questions on blog posts or during webinars? What type of feedback are they adding when they share your content? Responsiveness. How many rich interactions is your content generating?

Webinar Metrics 74

Webinar Metrics Marketing Strategy Marketing & Strategy Dwell 74