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7 Ways Marketing Can Empower Sales

eTrigue

How marketing automation can empower sales, accelerate the sales process and drive more sales. Faced with more decision makers, influencers, and gatekeepers, sales teams need all the help they can muster to target and prioritize prospects, and reach them with.

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The Need for a Demand Center

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The concept of a “demand center” has emerged at the core of successful marketing organizations as a hub for shared marketing services, infrastructure and process to enable organizations to bring programs to market that leverage key corporate assets and best practices.

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Email Marketing vs. Marketing Automation

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This data helps identify prospects that are active and increases the probability of moving a prospect through to a successful sale by shaping the content they receive based on their activity and interest. This takes out a lot of manual work by the sales and marketing teams, by streamlining and simplifying work. Be your prospect.

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4 Marketing Emails You Can Set and Forget (At Least for a While)

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For example, you could remind them when a subscription is up for renewal, when their credit card is going to expire, when they’ve abandoned something in their cart for a set amount of days, or when you have a sale or special going on. Put them in an email that’s triggered by the final decision process, and watch the answers roll in.