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How to Respond to the Loss of Third-Party Cookies

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) Here’s a closer look at what the potential loss of third-party cookies really represents, and actionable steps marketers can take now to respond.

Work Management 102
Work Management Privacy Protection Marketing Management Privacy 102
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18 Subject Line Tips from Experts to Win Email Opens

Litmus

JUNE 17, 2021

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. Use urgency—sparingly. And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. So why are we here, then? Writing subject lines is hard.

Open Rate 118
Open Rate Tips CAN-SPAM Click Rate 118
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