The Ultimate Cheat Sheet for Awesome Marketing Emails
Hubspot
OCTOBER 13, 2011
Make your CTA's text specific about what action the reader must take to receive the offer (in this example, "Download") and create a sense of urgency (e.g. Add social media follow buttons to encourage subscribers to follow you on Twitter, 'Like' your Facebook page, subscribe to your YouTube channel, or follow your company updates on LinkedIn.
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