Industrial Marketing Today
SEPTEMBER 2, 2012
My first reaction is to tell them, “Don’t expect me to discount my price because you made a bad decision to begin with.” What kind of content will educate your customers and help them make an informed buying decision (Move away from price). Usually I’m forced to bite my tongue since it is still early in the sales call.
Industrial Marketing Today
APRIL 26, 2010
Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”
Industrial Marketing Today
JULY 14, 2010
I searched Wikipedia for information but couldn’t find an exact definition. Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. So curated content is not something new. What is content curation?
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