Tomorrow People

JUNE 14, 2022

For example, they might be lowering their prices to incentivise more sales. This is when you should begin assessing their marketing mix (product, price, place and promotion). Tip: When identifying areas for improvement, record specific targets when proposing new processes that your organisation can adopt.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Tomorrow People

JANUARY 8, 2021

Price: How much will you charge for your products for each customer group? Putting pricing and distribution to one side—(although messaging can be important in both, they are more commercial and logistic endeavours respectively)—striking the right message proposition is crucial throughout all stages.

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

Tomorrow People

FEBRUARY 14, 2022

Once you’ve gathered insights on all of the above, you should be in a good position to begin deciding other important components of your go-to-market strategy, like your pricing model. Supplier power: how many alternative suppliers can you switch to for external resources you need for your product? This ‘job’ can be mundane or important.

Marketing Strategy 156

Marketing Strategy Marketing & Strategy Planning Tips 156