Remove sales

What Works - What Doesn't

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Can You Find the Media Contact on Your Web Site?

What Works - What Doesn't

In the several years I’ve been away from the reporting game, it seems someone removed many of the “press contact” links on vendor home pages. Clicking over to the “Contact Us” page often brings me to a generic form that is, again, clearly designed to snag sales leads. or what challenges I’m facing (“Digital transformation?

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Enough About Us! How to Tune Pitch Decks for the Reader

What Works - What Doesn't

Of the hundreds of pitch decks I’ve seen as a trade press editor, too many left me waiting until slide 26 for a clue about the company’s value proposition, or even a clear description of their product or service. Instead, press them for quotes that describe your differentiation and tie it back to business benefits.