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How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)

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When the top executives in your company present marketing results to the board, do they include impressions? They want you to present metrics like: Pipeline and revenue created Opportunities created Cost-per-opportunity. They want you to present metrics like: Pipeline and revenue created Opportunities created Cost-per-opportunity.

ROI 52
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How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)

Metadata

When the top executives in your company present marketing results to the board, do they include impressions? They want you to present metrics like: Pipeline and revenue created Opportunities created Cost-per-opportunity. They want you to present metrics like: Pipeline and revenue created Opportunities created Cost-per-opportunity.

ROI 52
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B2B Demand Generation Best Practices: 7 Critical Success Factors

DealSignal

We directly helped sales crack a really tough nut: delivering not only the decision maker, but also critical insights that helped accelerate the selling process and win over a strategic account that they failed to win for over three years. Velocity How fast are leads moving through the sales cycle compared to the average time to close cycle?

article thumbnail

B2B Demand Generation Best Practices: 7 Critical Success Factors

DealSignal

We directly helped sales crack a really tough nut: delivering not only the decision maker, but also critical insights that helped accelerate the selling process and win over a strategic account that they failed to win for over three years. Velocity How fast are leads moving through the sales cycle compared to the average time to close cycle?