Hubspot

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. Key Account Management.

Work Management 89

Work Management Marketing Management Cross-Selling Customer Satisfaction 89

Hubspot

AUGUST 21, 2023

To make the process easier to navigate, I’m going to walk you through everything you need to know to build a killer go-to-market strategy in this article. Critics attribute the failure to Lisa’s misleading ads and high price, despite its low processing power. Now, let’s get started. Identify the buying center and personas.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Tomorrow People

SEPTEMBER 27, 2022

A go-to-market (GTM) strategy is a step-by-step tactical plan to effectively and efficiently enter a market—whether it’s by introducing a new product to an existing market or vice versa. Once you’ve decided who you’re going to benchmark against, it’s time to start your data gathering process. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

A go-to-market (GTM) strategy is a step-by-step tactical plan to effectively and efficiently enter a market—whether it’s by introducing a new product to an existing market or vice versa. Once you’ve decided who you’re going to benchmark against, it’s time to start your data gathering process. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

DiscoverOrg

JUNE 2, 2016

In the race to grow your company, defeat your competition, and dominate the marketplace, it can sometimes feel like the most important parts of the SWOT analysis lie in the externally-focused quadrants: Opportunities and Threats. But the benefits don’t end there — they keep extending through the sales cycle.

SWOT 120

SWOT Enterprise Management High Quality Lead B2B 120

Unbound B2B

JANUARY 11, 2023

Quick Summary: The best B2B sales strategy is to monitor your competitor and see where they are lacking in targeting your potential customers. Then, you must revisit and revamp your B2B Sales Strategies to meet the new market dynamics. And here, you are still using your old B2B sales strategy to generate more revenue in 2023.

Sales Management 40

Sales Management B2B Sales Marketing AI Top of Funnel 40