WebMarketCentral

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Best of 2007: Interactive PR

WebMarketCentral

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. tags: interactive PR, Web 2.0 tags: interactive PR, Web 2.0

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Generating Word of Mouth Buzz through Interactive PR

WebMarketCentral

There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR. So what is interactive PR exactly? Wikipedia also provides a pretty good definition. But in short, interactive PR is about rethinking your PR strategy. And then they'll write about you!"

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The 5 Best Social Media Sites for Small Businesses

WebMarketCentral

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Wikipedia – It is a boon to your small business to be mentioned on Wikipedia.

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Consider writing a Wikipedia page about yourself. That means you'll need to have links to third-party sources who have written about you, and the, er, idiosyncratic folks at Wikipedia will have to agree.

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Web 2.0 and the Evolution of Marketing

WebMarketCentral

The article notes that Wikipedia has already become the dominant reference website -- outdrawing Encarta by a 3400 to 1 ratio -- and quotes Bill Tancer of Hitwise as saying, ""It's the participatory aspect of Web 2.0 He recommends that marketers reward their best customers with valuable information (something I've said before ) and use Web 2.0

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Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

Top 21 Signs You Need a Break From SEO (2008 version) by Small Business Search Marketing The prolific Matt McGee offers his annual list of signs you may be spending too much time in the SEO world, such as "While telling your son about your favorite childhood books, you wax poetic about the 'Wikipedia Brown' series. You never correct yourself.

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Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

The top menu and right sidebar box make it simple to narrow your search to the entire web, just your PC, or Wikipedia, as well as by related terms, site type, media type and other criteria. Exalead An alternative search engine, Exalead may not be a "Google killer" but does provide some interesting features.

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