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Content Curation in B2B Marketing

Online Marketing Institute

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources.

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Content Marketing Tips for Lead Nurturing

markempa

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Be sure to give your audience a way to subscribe to get updates either via RSS or email. What can you do online?

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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Lesson #6 Master Wikis. Take for example, their WetPaint wiki for marketing students looking for career guidance. ReadWriteWeb.

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How to engage your audience with a content hub

Scoop.it

Automatic content import using RSS or a sitemap. The ideal approach to content hubs combines your efforts for external audiences (think marketing and PR) with internal communications (such as employee engagement, company vision, internal company events). Active campaigns and promotions. SEO through topic keywords. We’re hiring.

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B2B marketers are stumbling in the dark

Online Marketing Institute

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. A valuable wiki is only the result of behaviors over the course of time. He’s wrong. 237 posts from The Drama 2.0

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? Almost all the businesses we come in contact with continue to look for ways to promote their blog. Promote it on your website. 0160; Blog on Print.

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Social Pros 18 – Ike Pigott, Alabama Power

Convince & Convert

The RSS feed is: [link]. Ike : Link to the Social Pros Wiki at the end. Then when I got promoted to a regional job with the Red Cross, where I was a communication director for five states, I wasn’t asked to shut that down, I just knew to shut that down. Listen Now. Find us on iTunes: [link]. Please Support Our Sponsors.