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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Marketing and PR practitioners have actually, in many ways, been slow to get this. Third is an old lesson but an eternal one: meet the needs of customers.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

So, I break it down to this: products and technology generate content (meaningful information) which generates (customer) contact which generates profitable sales. Remember, my staff, and our customers, are extremely sophisticated, well-educated, and technologically astute. They seek and value data and logic, not warm fuzzies.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. product photos, diagrams, infographics, trade show pics etc.), Don’t say those words!)

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The 17 Best Project Management Tools

Webbiquity

It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. Check out these seventeen top project management tools to help keep your digital marketing, product development and other project teams on task, on time, and on budget.