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Litmus Live 2021 Speaker: Meet April Mullen—With Insights on Email’s Future

Litmus

I’m currently the Brand and Content Marketing Director for SparkPost, and I love getting to manage a team that focuses on PR, email marketing, social media, community management, brand, thought leadership, and content—all focused on email as a subject. What do you love about email marketing? I love the power that comes with hitting send.

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How Zuckerberg Has Undermined Trust In The Facebook Brand

Biznology

In 2018, Mark Zuckerberg showed the world how a steady stream of blunders and insensitivity to consumers’ concerns over privacy and fake news has tragically damaged trust in the Facebook brand. The Facebook founder and CEO essentially traded a core value, privacy, for profits.

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The Internet Had a Busy Week. Here's What You Missed.

Hubspot

Senator Al Franken has joined the conversation, in his questioning of Face ID’s possible violation of privacy protections. (He There was a PR firm to hire, and a system to establish that would provide users with answers to the myriad questions they were sure to have. And even U.S. He actually makes quite a compelling point.

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What is email marketing and how are platforms helping brands succeed?

Martech

Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. Platforms can also assist with compliance with CAN-SPAM and other privacy regulations. A more unified technology stack overall.

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Do you have a handle on your online reputation?

Biznology

I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection. Burping in Church. Do you take photos? Space is Big.