Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. And the words enriched all related social outreach.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

JANUARY 26, 2011

Image via Wikipedia. Veteran PR folks are fond of refering to a minor flap as a "one-day story," meaning that you read about it in the newspaper today, but it disappears tomorrow. In some cases the story isn't even true—the classic situation where PR people counsel the on-day story approach.

Public Relations 80

Public Relations PR Wikipedia Press 80

Biznology

MAY 27, 2014

The content tends to be camouflaged in native garb, looking and feeling like the surrounding editorial content in both tone and voice, whether it’s an article on the Atlantic, a Vlog on YouTube , a snappy on Instagram, or a pithy 140 characters dose on Twitter. I guess we can call it buzz advertising, if you will. The Native Matrix.

Paid Content 80

Paid Content Advertising Agencies Paid Search Agency Advertisements 80