Biznology

SEPTEMBER 11, 2013

Photo credit: Wikipedia. It’s what I do for clients, it’s what every PR person is (or should be) doing, and it is how the game is played. Here are some of the ways good PR professionals position themselves to successfully generate a steady stream of media placements: Good data. Staying on good terms.

Media 80

Media PR Public Relations Press 80

Webbiquity

FEBRUARY 14, 2010

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Consider writing a Wikipedia page about yourself.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. Last month, I wrote about 2 challenges to keyword collaboration.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

JANUARY 26, 2011

Image via Wikipedia. Veteran PR folks are fond of refering to a minor flap as a "one-day story," meaning that you read about it in the newspaper today, but it disappears tomorrow. In some cases the story isn't even true—the classic situation where PR people counsel the on-day story approach.

Public Relations 80

Public Relations PR Wikipedia Press 80

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Wikis (Wikipedia, hundreds of specific topic-focused wikis). Sure, social media can in some cases drive lead generation and even direct sales (so can PR), but that isn’t its strength or its primary purpose.

Social Media 100

Social Media Social Marketing Media Planning 100

Hubspot

MAY 24, 2017

These also come in various forms, including reviews and feedback, recommendations, press coverage, and articles, amongst others. Think about the power of sites like Wikipedia , whose moderators are crowdsourced users that help make the site better because they care about being part of an active community.

User-Generated Content 77

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 77

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. tags: interactive PR, Web 2.0 social bookmarking, new media relations and blogging.to

PR 20

PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

JULY 9, 2007

There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR. So what is interactive PR exactly? Wikipedia also provides a pretty good definition. But in short, interactive PR is about rethinking your PR strategy. And then they'll write about you!"

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Hubspot

OCTOBER 1, 2012

But if you do want the Wikipedia explanation, "CSR is a process with the aim to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders.".

Social Marketing 28

Social Marketing Planning PR Ethics 28

Convince & Convert

JULY 21, 2010

Freedom of the Press/Media – Should you feel obligated to cite sources if asked for it? Wikipedia has a good explanation of it ( [link] ). Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

WebMarketCentral

JANUARY 5, 2009

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Consider writing a Wikipedia page about yourself.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

KoMarketing Associates

JUNE 20, 2019

This means that following the ever popular tactic of publishing high-quality content is no longer an option as the data suggests that organic links aren’t coming in (unless you’re a Wikipedia page). And here’s how exactly how you can find their calendars, as shared by Stacey MacNaught : Finally, you need a press release.

Link Building 120

Link Building Ad Building Marketing & Strategy B2B 120

Webbiquity

NOVEMBER 5, 2012

” • Content isn’t just the job of marketing and PR. . ” • Content isn’t just the job of marketing and PR. Add PR and online advertising to the mix, and it gets really awkward without that model. ” • It’s vital for a business to “be seen” in different places.

Optimization 100

Optimization Curation PR Public Relations 100

Biznology

MAY 27, 2014

Here’s Felix Salmon’s attempt at putting together a matrix to explain what the difference is between PR, native advertising, and brand journalism; content marketing, marketing, and blogging. I guess we can call it buzz advertising, if you will. The Native Matrix. Who is it written by? Editorial staff. Sales staff/. Brand execs.

Paid Content 80

Paid Content Advertising Agencies Paid Search Agency Advertisements 80

Moz

DECEMBER 5, 2018

Sponsorships can be pricey, depending on the event, so if a local company sponsors a big event, it’s an indication that they're a larger enterprise with the budget to pursue a wide array of creative PR ideas. If your competitor is utilizing press releases, you may want to consider distributing your newsworthy information this way!

Lead Ranking 52

Lead Ranking Ad Building SEO Lead Scoring 52

ConvertKit

OCTOBER 1, 2021

Adding team members is a great idea for bands with multiple members, labels, managers, PR, or other team members who need to access their Spotify Artist account. Currently, Spotify allows you to add links for your Facebook, Instagram, Twitter, Wikipedia, and SoundBetter accounts. What should you add to your artist profile on Spotify?

Broadcasting 90

Broadcasting Ideal Customer Profiles Paid Search Agency Ad Exchange 90

Moz

FEBRUARY 17, 2019

(now Hive Digital ), I wrote a post on Moz outlining some simple methods for detecting backlink manipulation by comparing one's backlink profile to an ideal model based on Wikipedia. If you do targeted PR outreach, it is reasonable to expect that such a distribution might occur without any attempt to manipulate the graph.

Domain 47

Domain CAN-SPAM Distribution Ideal Customer Profiles 47

Hubspot

NOVEMBER 6, 2018

For increasing brand awareness: Sentiment, social mentions, press mentions. If your campaign involves boosting brand awareness and your goal is to reach 50 PR mentions by the end of the year, set up some benchmark notifications at 10, 25, and 40 mentions. For promoting a new product or service: Pre-orders, sales, upsells.

Paid Content 100

Paid Content Campaigns Paid Search Agency Planning 100

Paul Gillin

JUNE 24, 2010

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” These include press mentions, speaking invitations and performance on customer satisfaction surveys. That’s an impressive result, but it isn’t a return. End sidebar.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). What Would Google Do?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia. October 28, 2010 Image via Wikipedia. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Directive Agency

MAY 9, 2017

They are the quarterback for all your efforts that hit a search engine and should be educating your other departments of following simple best practices when doing PR and other forms of offsite marketing. Digital PR/Link Building. Element 4: Digital PR/Link Building. Wikipedia (Non-VA). Press Links. Homepage Audit.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85