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We're entering the era of accountability in sales and marketing

ViewPoint

You can listen to the webinar here. At PointClear, we facilitate accountability that translates into results. I recently chatted with Jonathan Farrington of Top Sales world about the transition from finger pointing to collaboration between sales and marketing. So how do you get from here to there?

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What's it take to generate leads that fuel your forecast?

ViewPoint

Is it the person who signed up for your webinar this week? At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. At PointClear, our average associate is 50. Before addressing that question, let me ask another. What is a lead?

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Good Reads for B2B Marketing - 5 Buyer Behaviors Reshaping B2B Marketing

ViewPoint

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Only 16 Percent of B2B Consumers Prefer Live Webinars. Live webinars have been a staple marketing tactic for B2B since the decline in trade show marketing. Via BtoBMagazine.

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On Becoming a Top Sales Expert at Top Sales World

ViewPoint

” Indeed, all Top Sales Experts work together to continually improve sales standards and share sales best practices in the form of how-to guides, articles, and webinars—every conceivable resource needed by front-line sales professionals and their managers. Thank you!

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B2B Lead Generation: Are You Killing the Golden Goose?

ViewPoint

Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest). At that time we had one client that depended almost exclusively on webinars and telephone follow-up to drive leads (they also had a relatively generous/loose lead definition).

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The Power of the Human Voice in Lead Qualification & Lead Nurturing

ViewPoint

PointClear’s success doing lead generation, lead qualification and lead nurturing for our clients is grounded in proactively reaching out and connecting with prospects via a one-on-one telephone conversation. These include custom content, nurturing emails, landing pages, SEO, webinars and podcasts.

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B2B Sales Lead Management: A Bird in Hand is Worth Two in the Bush

ViewPoint

Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest). One client used webinars extensively to drive leads. Want me to prove it? Who are the most aggressive outbound prospectors in the industry today? Marketing Automation companies!