Biznology

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Prospecting data accuracy

Biznology

We actually verified the accuracy by outbound phone, thanks to the call center at PointClear. . Fortunately, an opportunity arrived with a generous offer from Dan McDade of PointClear to televerify the data samples. Our latest study published this week shows that prospecting data is surprisingly accurate—well over 90%.

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The 10 most fascinating people in B2B marketing in 2016

Biznology

Karla Blalock is COO of PointClear , the prospect development company founded by Dan McDade. How satisfying. I had the pleasure of working with Karla on several research projects last year, and learned firsthand what a clear thinker and effective executive she is.

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The 10 most fascinating people in B2B Marketing in 2015

Biznology

Dan McDade , founder of PointClear , understood the concept of account-based marketing earlier than most, and fearlessly maintains an unpopular view on marketing automation: “I believe that most MA campaigns have made it easier and faster to get more poor-quality leads to sales faster than ever before.” Great job, Mark!

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Six great blogs for B2B Marketers

Biznology

I was honored to contribute a guest post for PointClear last year. B2B Marketing Content Marketing B-to-B marketing B2B Lead Roundtable B2B marketing Brian Carroll linkedin Matt Heinz PointClear' B2BMarketingSmarts, by Susan Fantle. The post Six great blogs for B2B Marketers appeared first on Biznology.