Web 2. Slowww - Low Adapatation by Corporations
Anything Goes Marketing
MAY 1, 2007
For example, podcasts require companies to buy into the idea of publishing regular interviews that can humanize a company. This may require dedicated or partially dedicated resources that seek out customers and industry experts for these podcasts. Podcasts can be seen as a lot money for a lot of nothing. I don't think so.
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