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Email marketing strategy: A marketer’s guide

Martech

Subdomains help your customers recognize your brand’s name through the top-level domain; this prevents phishing attempts. URL shorteners are commonly used in phishing attempts, and inbox providers flag shortened URLs as spam. Typically, your IP address will be associated with a domain name or a subdomain through the DNS.

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Email Debrief: Marketing and Design Trends

Litmus

The more confident your subscribers are that it is indeed you sending them an email, the less friction there will be in opening, reading, and engaging with your content—which is good for everyone, especially in a world where phishing and email scams are on the rise. BIMI’s just the latest way of continuing to nurture that confidence.

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The Rise of Alternative Search Engines (+ Tips for Marketers)

Single Grain

Each of these search engines offers unique features and privacy protections, catering to users who prioritize their online anonymity and want to avoid the data collection practices of mainstream search engines.