Marketing Interactions

OCTOBER 24, 2021

So here are some ideas about how to get the information you need from SMEs to either create content based on their knowledge and expertise, or to help them create bylined content that builds their personal brand along with your company’s.

B2B Marketing 100

B2B Marketing Content Marketing Planning B2B 100

Marketing Interactions

NOVEMBER 2, 2021

At the end of every webinar you present. Ask them to include the role of the person, industry, company, the related problem, and product along with the question. When they attend a webinar about how to evaluate a solution to address the problem, they’ve likely decided it’s worth solving. In the comments on social media posts.

B2B 75

B2B B2B Sales Webinar Metrics Buy 75

Marketing Interactions

AUGUST 15, 2021

Downloads and Events (webinars). For a webinar, did they attend or watch it on demand? It’s also helpful to know if it’s one person or more than one, indicating account interest. Do they only arrive on your site via search or a targeted display or social ad? Or do they come to your site as direct traffic – on purpose?

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

JUNE 27, 2021

Where they went (channels) and how they chose to learn (webinars, reviews, blogs, videos, conferences, newsletters, influencers, analysts, etc.). You’d think we’d be making progress. But the above three findings from 2021 reports indicate that’s not true for close to half of the marketers who participated in the research.

Buyer Personas 111

Buyer Personas B2B Ideal Customer Profiles Account Based Marketing 111