Customer Experience Matrix

AUGUST 25, 2017

Anyone who's dug a bit deeper knows two more things: self-adjustment only works in circumstances similar to the initial training conditions. It’s easy – and fun – to envision a complex collection of AI-driven components collaborating to create fully automated, perfectly personalized customer experiences.

Marketing AI 174

Marketing AI Campaigns Planning Work Management 174

Customer Experience Matrix

AUGUST 25, 2016

I chose an unfamiliar term because I didn’t want people to assume it meant something it doesn’t. Flows may also trigger actions other than messages, such as alerting a sales person. In other words, the essence of state-based flows is the system defines a set of conditions (i.e. That's no accident.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

JANUARY 31, 2014

MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. This means that filters must be carefully crafted to avoid sending too many messages to the same person. Here are a few options.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JULY 25, 2013

Instead, it is organized in terms of “streams” that contain pools of content. The system will go through the content in this order during each execution (which Marketo calls a “cast”), and send each person the first item they have not already received.

Marketo 120

Marketo Marketing Automation Services Marketing Automation Marketing Management 120

Customer Experience Matrix

JUNE 10, 2008

Each action can be associated with a set of conditions that determine whether or not it is executed. One step can include multiple actions, each with its own conditions. The system can be told to execute only the first action whose execution conditions are met, which is one way to implement branching logic.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120

Customer Experience Matrix

JANUARY 3, 2013

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. They will be soon applied to select offers for Web personalization.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Customer Experience Matrix

OCTOBER 10, 2011

Thinking in those terms, Beanstalk Data is a tasty morsel. Leads enter a campaign by meeting conditions defined in a filter, which can be built within the system interface or written in SQL. Although it just hit my personal radar, the company was founded in 2007 and launched its product in 2009. Anyway, back to BeanStalk.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MAY 22, 2008

By displaying the right offer for each person, rather than showing the same thing to everyone, average response rates can be increased significantly. But this simple condition is not always met. Another solution is to make intermediate offers during each interaction, of “products” such as white papers and sales person contacts.

Work Management 120

Work Management Lead Ranking Marketing Management Trigger Marketing 120