FunnelEnvy

MARCH 4, 2024

AI brings agility and personalization to this challenge. Not ideal for personalized experiences. Traditional A/B testing struggles to personalize experiences for individual users based on their unique behavior and needs. Limited understanding of “why.” This can limit your ability to apply learnings to future optimizations.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Unbounce

FEBRUARY 11, 2021

Lead generation landing pages often include a phone number as a primary or secondary call to action (CTA) to engage “warm leads” with a personal interaction. Here’s a sample top-line report of calls generated by PPC campaigns on Google Ads and Microsoft Advertising. Phone Call Tracking. Restrictive Remarketing Policies.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

ConvertKit

SEPTEMBER 8, 2021

But the reality is, personality tests have come a long way. In fact, you can use a personality quiz to build your email list, increase web traffic, and sales! We’ll show you how Elizabeth McCravy, a website designer, generated $65k in sales with a personality quiz—and how you can do the same. What’s your perfect pet?”

Top of Funnel 93

Top of Funnel Personalization Advertising Funnels Template 93

Convert

SEPTEMBER 8, 2021

It’s not just traffic that affects sample size either. The conversion rate of the current page and variables, all affect the volume of the sample size required to hit statistical significance. Remember that the tool you use is ONLY as good as the person setting it up. You can always test those after if you really want to.)

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

Single Grain

AUGUST 1, 2019

Alexa ranks sites based primarily on tracking a sample set of Internet traffic, mainly users of its toolbar for the Firefox and Google Chrome web browsers. Dive Deeper: The Complete Guide to Getting Started With Website Personalization. How to Increase Website Traffic through Social Media. WhatRunsWhere.

Paid Content 101

Paid Content Analysis Budget Programs Marketing Websites 101

Single Grain

AUGUST 1, 2019

Alexa ranks sites based primarily on tracking a sample set of Internet traffic, mainly users of its toolbar for the Firefox and Google Chrome web browsers. Dive Deeper: The Complete Guide to Getting Started With Website Personalization. How to Increase Website Traffic through Social Media. WhatRunsWhere.

Paid Content 80

Paid Content Analysis Budget Programs Marketing Websites 80

The ROI Guy

AUGUST 5, 2010

ROI Calculation Example To understand further, let us examine the cash flows from a sample project and the resultant ROI calculation: ROI% = $425,000 / $175,000 = 243% The ROI in this example was calculated by taking the Cumulative Net Benefits of $425,000 divided by the Cumulative Total Costs of $175,000.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40