Lattice

NOVEMBER 12, 2019

Events are a tried and tested technique to build relationships with customers and prospects. Learn what our team discovered by applying a more personalized marketing strategy to our events, turning them into account-based events that align tightly with our overall ABM strategy.

Account Based Marketing 100

Account Based Marketing ABM Marketing Prospects Marketing Strategy 100

Lattice

OCTOBER 4, 2016

In our personal lives, tools like Apple’s Siri, Amazon Alexa and Google Now are becoming more mainstream (my Mom, for instance, is now using Siri to make calls, find out directions, etc). companies in similar industry), so sales reps can easily identify opportunities to expand relationships with their customers.

Peer-to-peer 186

Peer-to-peer Paid Search Agency Amazon B2B Sales 186

Lattice

SEPTEMBER 21, 2016

By using predictive marketing and sales to create a complete customer persona, marketers are able to take that data and create hyper-targeted segments and orchestrate personalized marketing across multi-channels, including through the sales team. Poor conversion: This is yet another huge pain point that predictive analytics alleviates.

Top of Funnel 100

Top of Funnel Lead Ranking Paid Search Agency Lead Scoring 100