Everything Technology Marketing

OCTOBER 18, 2010

2) Generating a high volume of leads (35% to 44%) - Certainly a big challenge in an environment of shrinking marketing budgets and declining productivity of traditional marketing tactics. This situation makes persona-based content marketing more critical than ever.

B2B Marketing 100

B2B Marketing High Quality Lead B2B Lead Scoring 100

Everything Technology Marketing

JULY 10, 2010

Pragmatic Marketing Framework One of the best known frameworks in product marketing is from Pragmatic Marketing. Very clean and structured, it lists all major areas that need to be designed, built, and managed by product marketing and product management.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

MARCH 14, 2011

2) Re-focus messaging from product to buyer While more direct access to the decision maker and buying authority may simplify the decision process to some extent, it requires marketing to better understand the underlying business problem the cloud solution is solving. This path needs to be made painfully easy for prospects to travel along.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100

Everything Technology Marketing

MAY 24, 2010

They educate themselves on the nature of their business problem, possible solution options, available vendors and products. Today's prospects filter out most attempts by companies to interrupt them with vendor and product focused marketing messages and sales pitches. B2B buyers are more sophisticated than ever.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

JANUARY 31, 2012

Segmentation is critical as vendors evolve from technology-focused business models to customer-needs driven product development, sales, marketing, and operations. 2 – Content marketing Content marketing went mainstream in 2011. The benefits of segmentation are substantial.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

JANUARY 1, 2011

2 – Focus on content marketing (content mapped to personas, buyer's journey, vertical, etc) Content marketing is going mainstream in 2011. This also means that more stringent demands for proof of ROI and revenue impact will be placed on social media investment. You want to be the source buyers are flocking to for this high-value content.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

NOVEMBER 14, 2009

These three elements will serve as the foundation for every subsequent market sales asset, such as product literature, public and analyst relations material, sales presentations and tools, website content, white papers, educational events, search engine key words and so on. It has been reviewed and approved.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100