Everything Technology Marketing

MARCH 14, 2011

3) Create buyer personas For many software vendors who have been selling traditional on-premise solutions to customers, this focus on the business buyer and their unique requirements should not be new. This path needs to be made painfully easy for prospects to travel along.

Marketing Automation Services 100

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Everything Technology Marketing

OCTOBER 18, 2010

This situation makes persona-based content marketing more critical than ever. Don't underestimate the need to fuel marketing automation with compelling content to engage with your audiences in a meaningful way along the buyer's journey. 3) Marketing to a lengthening sales cycle (39% to 41%) - Also a function of the economic environment.

B2B Marketing 100

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Everything Technology Marketing

APRIL 4, 2011

Take the 2011 B2B Content Marketing Survey It may sound easy to create crisp definitions of market segments, buyer personas, and buying stages, and then to build compelling content for each relevant intersection of these three (or more) dimensions.

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Everything Technology Marketing

MAY 24, 2010

2 - Buyer Persona After establishing your target segments at the macro level, and defining your ideal customer profile, let's look at the people within those target organizations that influence and make buying decisions for the type of products or services you offer. Profiling of ideal companies and everything else follows from here.

Work Management 100

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Everything Technology Marketing

JULY 10, 2010

This includes the definition of the buyer personas, how buyers approach buying decisions (buying process) and what messages will influence their perception and decisions at each step (message maps). Initially, you may not have any information about the buyer other than generic segment and persona profiles.

B2B Marketing 100

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Everything Technology Marketing

JANUARY 1, 2011

2 – Focus on content marketing (content mapped to personas, buyer's journey, vertical, etc) Content marketing is going mainstream in 2011. This also means that more stringent demands for proof of ROI and revenue impact will be placed on social media investment.

Work Management 100

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Everything Technology Marketing

JANUARY 31, 2012

Social media will continue to be more tightly integrated into traditional tactics such as email, webcasts, and content assets as an additional channel to broaden the reach of marketing messages and drive conversations with prospects. 2 – Content marketing Content marketing went mainstream in 2011.

Marketing Automation Services 100

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